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We can expect to see Armani's new fragrance and ad campaign in September.
May 30, 2013
By: Jamie Matusow
L’Oréal’s division, Giorgio Armani Parfums, has announced that the new fragrance, SI by Armani is expected to launch in September. “Si” means “yes” in Italian. The clear rectangular-shaped bottle has double walls, with a dark stone shaped cap. The juice is a woody floral, which includes mint, lemon, aquatic notes, jasmine, brown sugar and cedar. Actress Cate Blanchett will be the face of the fragrance’s advertising campaign.
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